Overview: 

​A leading recruitment agency was struggling with inconsistent email performance. Poor deliverability and rising bounce rates were negatively impacting campaign results and damaging the agency’s online credibility.
 

The Challenge:

​The marketing team noticed a recurring problem—email campaigns were failing to land in inboxes. Without reliable delivery, open rates dropped, user engagement declined, and the brand’s trustworthiness was at risk. A technical audit exposed weaknesses in the company’s email infrastructure, particularly around authentication protocols and platform trust signals.
 

Our Solution:

We implemented a full email deliverability optimisation plan that included:

• Email authentication setup (SPF, DKIM, DMARC) to validate outgoing messages

• Platform integration with secure mail systems

• Infrastructure updates to improve sender reputation and reduce spam flagging

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These enhancements created a more secure and reliable email environment, ensuring that legitimate messages were verified and trusted by email providers.

 

The Results: 

✔ Improved Inbox Placement: Drastically reduced bounce rates and increased the success of email campaigns.
✔ Enhanced Brand Trust: Stronger authentication boosted the domain’s credibility and reduced the risk of spoofing.
✔ Campaign Readiness: The marketing team is now fully equipped to run high-performing, compliant campaigns with confidence.